Can You Have Both an Offensive vs. Defensive Data Strategy?

It’s widely accepted that limited time and resources force organizations to make trade-offs between offense and defense when implementing their data strategy. With the technological shifts of the last few years, this may no longer be true.


The Data Management Body of Knowledge defines data strategy as “a set of choices and decisions that together, chart a high-level course of action to achieve high-level goals.” Data strategy sits at a critical spot within any organization, as it dictates what you do with data to reach the business outcomes you want to achieve. When deciding your data strategy, you must take into account things like your regulatory environment, current infrastructure, and the limits on what you’re able to do with data.