ALTR Press Room

Entirely new technologies are emerging that take a different approach to data protection. Making it part of the design of any applications that create and use it. Traditional security measures are implemented into the infrastructure that any data uses, like toll booths and barriers on a highway.

To help make the process of identifying useful products and services easier, each year Database Trends and Applications magazine presents a list of Trend-Setting Products. These products, platforms, and services range from widely accepted offerings that continue to evolve to meet the needs of their loyal constituents to breakthrough technologies that are in the early stages of adoption.

Hackers are the obvious culprit in data breaches, but they are too often helped by human error. In many ways, this year has been the worst on record. The likes of Marriott International, Estee Lauder, and of course Zoom, have had incidents involving both private and business data.

“As the enterprise embraces the broader market opportunity around the cloud and an increasingly distributed workforce, they need to rethink their entire approach toward data privacy and security,” says James Beecham, CTO, ALTR, in an exclusive interview with ITSecurityWire.

A team is only as good as its coach and practice schedule. It is important to practice situations that are uncomfortable and hard to deal with during the day. The stress of a cyber-incident should not be taken lightly, and there are a lot of lessons from sports and the military that can be carried into your business.

ALTR offers a data security service that continuously operates within the data warehouse at the database driver layer to govern the way in which enterprise data is used and consumed by applications.

Today, organizations seek data-driven insights to advance decision making at all levels. Moreover, a trend toward dig­ital transformation, which was already underway at many organizations, has accelerated since the onset of the global pandemic.

During the COVID-19 era, many companies have become the targets for rogue actors in terms of seeking to exploit digital vulnerabilities. This means that continually assessing the cybersecurity policy and having a back-up plan is of great importance.

When companies franchise sales efforts to include the channel—especially new market entrants—they typically see a marked increase in deal registration.

The ALTR Stackable Margins program opts for a non-traditional approach to the channel by comping resales and referrals that lead to positive outcomes at decisive stages of the sales journey. In addition to deal registration—where all-or-nothing sales margins often see parties waging war over deal credit—partners are rewarded for many types of net-new opportunity identification and referrals.

ALTR, developer of the most advanced data governance and protection technology on the market, has launched a new partner program for SIs and OEMs, as well as small consulting firms and developers that co-sell, refer-sell or implement ALTR Data Security-as-a-Service (DSaaS).

ALTR looks to expand its channel community beyond security VARs and SIs with a new program that compensates partners for identifying and referring net new opportunities.

Given the new normal of so many more people working from home—on top of a pile of evidence showing that productivity and quality of life typically go up with remote work

Organizations are increasingly turning to cloud data warehouses for advanced analytics and data visualizations. Solutions like Snowflake, Amazon Redshift, Google BigQuery, and more provide immediate value with secure and easy access to any data with near-infinite scalability.